At Annatto our primary philosophy is that design matters. Design is an integral element to all forms of marketing for all types of business. Whether you are a sole proprietor, non-profit, small business or a large corporation, it’s likely that your primary marketing tool and first impression is your website. Everyone’s got one. The question is, what impression is your site making?
The two avenues we offer for developing strategic, responsive and beautiful sites are custom WordPress development or template-based sites. Today we’d like to discuss the template-based approach.
Template-based sites are best used for “brochure-style” websites. This means you are looking to provide your audience with information about your business, product, service, or program but do not need customization (i.e. client portals, sophisticated content management systems, etc.). If you are leaning towards this kind of site, we can help you determine the type of information you want to present and the goals you would like to achieve via your site.
There are many template website services to choose from, so why work with Squarespace? So many reasons! SS templates are beautifully and thoughtfully designed to incorporate cutting-edge UI/UX best practices, which means your website will have the best of the best in “form and function.” There is also peace of mind as you move forward. SS is a self-contained platform that is fully managed from top to bottom and works seamlessly. This eliminates the need to update software, plugins, or widgets; patch security vulnerabilities, or worry that changing one component might break something else. It also means there’s rarely any need to investigate or pay for third-party apps or plugins since most functionality is native to Squarespace. Finally, all Squarespace templates include a unique mobile experience that matches the overall style of the website, so content will look great on every device, every time.
We can elevate your SquareSpace website from good to great by providing the type of strategic and design-oriented thinking that only comes from experience. As members of Squarespace Circle—a community of creatives, developers, and designers who use Squarespace regularly—we have access to resources in addition to our own knowledge that can point you in the right direction, saving time and easing budget concerns.
Do you think Squarespace could be right for you? Whether the answer is yes or no, we’re here to help determine your next steps. Let’s chat and figure out your best way forward!