Many businesses, with and without in-house marketing departments find a partnership with an agency to be useful. Why? Read on!
What if I already have an in-house marketing team?
Many of our long-standing clients employ in-house marketing teams, so why would they need us? One word, support. Sometimes this means handling overflow projects that an internal person or team just doesn’t have the time to tackle. Rolling out a large, multi-faceted campaign? As an outside agency, we can absorb this work with minimal stress, allowing your in-house employees to continue with the day-to-day needs of your company.
We also work with our clients to help them keep their brand fresh as we have the ability to look at your business from an outsider’s perspective. This is a great benefit as it can help to introduce new, innovative marketing ideas to your business. It can also help to identify problem areas that internal employees may be too close to see. We can partner with your in-house team, collaborating with them to ensure that your brand stays strong and consistent.
We like to think of Annatto as an extension of your in-house marketing team. We provide the extra support that helps your business thrive.
I don’t have a marketing team – how can a marketing agency help me?
There’s no doubt that marketing is an important part of business if you are looking for consistent growth. Take some time to assess your marketing needs and consider the time and effort needed to fulfill these tasks. Are there other parts of the business that need your attention? Is marketing something you understand and enjoy? If not, an agency can help take those tasks off your plate so that you can re-focus on the parts of your business that you are best at.
Our process includes a discovery phase where we learn as much information as we can about your company and the project that you are working on. In addition to this, we have internal, streamlined processes for completing the work. You don’t need to worry about teaching yourself marketing when you have a partner that can use their skills and expertise on your behalf.
You can call on us anytime the need arises, maximizing your marketing budget. While we do offer retainer options for companies with recurring work, most of our clients work with us on a project-by-project basis. This allows us to estimate and schedule projects based on client needs.
What does a marketing agency do?
What do you need? Marketing-wise, we mean… we’re probably not the team to pick if you need catering.
Most agencies like Annatto have a wide range of marketing capabilities. Our services include strategy and consulting along with designing and producing pieces like brochures, reports, exhibit graphics, websites, digital marketing pieces… honestly, this list could go on for paragraphs, but we’ll spare you.
Here’s a snapshot of the many services that we provide to our clients – those with and without in-house marketing.
Marketing strategy and consulting
Not sure where to start or what type of marketing is right for your company? We can look at your current strategy and offer suggestions that can bring you to the next level. We’ll work with you to help determine what is the right fit for your message and audience, create a cohesive brand, and guide marketing implementation.
With a review of your current marketing pieces, we can assess what is working for you and what is not. This can include key messaging, copywriting and content creation, and collateral recommendations for both print and digital purposes.
Branding and graphic design
Building a strong brand identity and personality for your organization helps you reach consumers more effectively, and deliver your message clearly and consistently. This is a key point in encouraging customer engagement. Your brand translates into all the marketing that you put out into the world – from your identity and logo graphics to promotional collateral like advertising and publications to environmental graphics and packaging, a consistent look is so important.
Not sure how to get your message across? Many businesses are tasked with communicating complex ideas and data and often infographics can provide an effective way to do this. We can help simplify your information by combining text, imagery, charts, and icons to create an easy-to-understand and engaging overview of any topic.
Web design and digital marketing
Expand your visibility and develop a web presence that speaks to your audience through effective content and responsive user experience. Site maps, search engine optimization, and digital advertising are some of the ways that we can help build strong brand awareness through digital means.
For those skeptics (we’re not judging, we get it), get a sneak peek into our thought process by submitting a piece of your marketing collateral for our FREE marketing consultation. It’s a no-strings-attached chance to get an outsider’s professional opinion of an existing piece of collateral.