TandemGrowth Financial Advisors is passionate about helping people create clarity and confidence to live their best life. While this principle remains the cornerstone of their identity, along with the signature “tandem trees,” their look, feel, and messaging were in need of a brand refresh to more accurately portray their mission and who they are at the core as a team.
A successful brand refresh revitalizes a brand’s identity in a relevant way while staying true to the brand’s history. Through a collaborative approach, Annatto in tandem with ClearWing Communications guided TGFA through deciphering the pillars of their current brand and the common characteristics of their clientele. Insights were gained and translated into an actionable marketing strategy.
The newly defined strategy guided the creative process of evolving the existing logo into an updated mark and submark that better connected with TGFA’s client base. The new visual identity was then defined in a brand guide and rolled out to corporate stationery, iconography, marketing materials, company website, infographics and promotional gifts. Having these tools in place allows TandemGrowth to more easily and effectively communicate with long term clients and potential clients alike.
Learn about our complimentary 10 in 10 Brand Consultation.