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Public Awareness Campaign – Relief Without Addiction

Chiropractic Leaders at Life University, the Georgia Chiropractic Association, and the Georgia Council of Chiropractic have come together in an effort to fight Georgia’s opioid epidemic. Chiropractors across the state see how chronic pain and the misuse of opioids can destroy lives. By educating the public about natural pain relief through chiropractic care, chiropractors hope to curtail Georgia’s rising opioid crisis.

The campaign’s committee engaged Annatto to create and manage all facets of the project. Strategic messaging, brand development, and executing a marketing plan were the first steps. From there, marketing channels across various media were activated. These include press releases, website development, social media marketing, digital advertising, and blogging.