Altruis Certified Public Accountants is an Atlanta-based, full-service public accounting firm. Launched in 2018 by two industry veterans, they work with closely-held businesses and individuals. With their integrated service model and comprehensive service strategy in place, the founding partners reached out to Annatto to create an equally solid brand identity. Our vision for Altruis was confident yet approachable, modern yet warm. We achieved this persona with a unique font selection paired with a custom “A” which also serves as Altruis’ submark (for information submarks click here). The typography is complemented with a modern gradient combining both cool and warm colors. We are pleased to continue our partnership with Altruis as they grow their thriving firm.
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