It’s pretty common in the world of “creative” to defer to the phrase, “It’s not like we’re saving lives,” when we start to take ourselves or a project too seriously. However, that is exactly what they do at Shepherd Center every single day. Shepherd Center is a not-for-profit hospital specializing in medical treatment, research and rehabilitation for people with spinal cord injury, brain injury, multiple sclerosis, spine and chronic pain, and other neuromuscular conditions. It’s more than just a clinical place, though. At Shepherd, the mission is to help people with temporary or permanent disabilities reclaim their lives with dignity, independence, and hope.
Honestly, who wouldn’t want to have even a tiny part of such a worthy cause? When Kristin Goin, Senior Improvement Consultant, approached us about working with her and the rest of Shepherd’s Quality and Outcomes team, we enthusiastically jumped on board. Over the past year we have created infographics, reports, and signage for the hospital. Kristin was kind enough to provide insights as to why she feels investing in professional design services is essential.
“The Quality and Outcomes team at Shepherd Center partners with our clinical team to improve the safety of our patients and ensure they receive the best outcomes to successfully return home. We help design new, innovative ways to deliver care and develop best practices that create positive and reliable experiences for patients. We help communicate our outcomes across patients, staff, and leadership to ensure patient safety remains top of mind and key element of the Shepherd culture. This is where the partnership with Annatto has been key.
Working with the professional designers at Annatto has been a great experience. It’s allowed our team to take the varied amount of data and reports we create and present them in a way that is both interesting and easy to consume while staying on brand. We have found that our audience is more engaged with our content and the well thought out designs help to quickly get our message across. Having one partner to handle our design and production needs has been fantastic. From reports to environmental graphics, Annatto has handled every aspect from initial concept to producing the physical piece.” – Kristin Goin
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